The 2009 season has been an especially busy one for our creative team here at Trek. With the three-time Tour of California Champ, the 2007 Tour de France winner, and the seven-time Tour de France Champ all riding Treks this year, there’s a lot to crow about, and a lot high-profile racing going on. As a bike company that still actually makes bikes right here in the good ol’ USA, we like to do what we do best, which is make bikes. And one of the things we really, really like to do (because we can), is make bikes that reflect the personality of their riders. Riders just like you and me. Plain ol’ folks, if you will. That’s the whole raison d’etre behind our custom bike program, Project One. Of course, we also use our Project One resources to show some love to our sponsored riders. After all, who better to showcase Project One—Trek’s ability to make customized bikes—than our sponsored athletes?
As the 2009 Tour de France kicks-off—and more custom Treks are soon to be unveiled—here’s the first in a series of entries that will review what we’re calling “Trek Artist Series” bikes.
But before we review our 2009 work, let’s dial-up the way back machine and look at the bike that started it all. Lance Armstrong’s “Daddy Yo-Yo” Sabreline 5900 from the 2002 Tour de France
As the 2009 Tour de France kicks-off—and more custom Treks are soon to be unveiled—here’s the first in a series of entries that will review what we’re calling “Trek Artist Series” bikes.
But before we review our 2009 work, let’s dial-up the way back machine and look at the bike that started it all. Lance Armstrong’s “Daddy Yo-Yo” Sabreline 5900 from the 2002 Tour de France
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