Wednesday, August 5, 2009

SUPER BIKE


The Tour de France. The Giro d’Italia. The Vuelta a España. The three Grand Tours of cycling. All won by Alberto Contador. And all won on a Trek Madone. Only four other riders in the history of cycling have won all three races, and none has won in quicker fashion than Alberto Contador, who needed just 14 months to etch his name alongside the legends of the sport—Anquetil, Gimondi, Merckx, and Hinault. With success like that, it’s only fitting that Contador’s Trek pay tribute to his accomplishments. (And it doesn’t hurt to remind the peloton who they’re dealing with.)


Working closely with Trek’s design team, Contador had an active hand in crafting his special, one-of-a-kind championship Madone. Revolving around a simple, stylized, and abstracted interpretation of his signature victory salute (found on the top tube and Aeolus wheel decals), the overall design is tranquil and unassuming—just like the man himself. And of course the three colored bands on the seat tube—yellow, pink, and gold—reference his Grand Tour wins and work to tie together the entire design theme by playing off the mark itself. Of course, Trek’s Project One crew turned the design concept into a rolling reality.

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